How to configure Frequently Bought Together blocks in Magento 2

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1 min read

Frequently Bought Together is an effective marketing technique used by Amazon to introduce complementary products, in which customers can buy multiple related products with just one single click.

The principle is simple: By displaying multiple complementary products right below the main item searched by shoppers, stores encourage them to buy more, and help customers save a huge amount of time trying to research the product they need.

In this post, let’s discover how to configure the Frequently Bought Together blocks for your Magento 2 store.

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