With 72% of digital marketers aiming for SEO (WpForms), it is one of the most popular digital marketing tactics used around the globe. And there is a reason behind it. Since 68% of online experiences begin with search engines (Ahrefs). And of those search engines, Google has the highest share with 94% (StartupBonsai).
This is the reason when we talk about search engines, it is ultimately Google. There are various techniques that marketers utilize to rank their websites and webpages on Google. However, Google has not named any of them. According to Google, you should only build websites in favor of your readers and optimize your content in such a way that the search engine can understand it better. That’s what SEO is in the eyes of Google.
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With 72% of digital marketers aiming for SEO (WpForms), it is one of the most popular digital marketing tactics used around the globe. And there is a reason behind it. Since 68% of online experiences begin with search engines (Ahrefs). And of those search engines, Google has the highest share with 94% (StartupBonsai).

This is the reason when we talk about search engines, it is ultimately Google. There are various techniques that marketers utilize to rank their websites and webpages on Google. However, Google has not named any of them. According to Google, you should only build websites in favor of your readers and optimize your content in such a way that the search engine can understand it better. That’s what SEO is in the eyes of Google.

[https://www.mageplaza.com/blog/white-hat-seo-vs-black-hat-seo.html](https://www.mageplaza.com/blog/white-hat-seo-vs-black-hat-seo.html)

White Hat SEO Vs. Black Hat SEO: Pros And Cons In Details in 2023